Wattpad Kicks off Year-Long Pride Celebration with Second Annual Big Queer Book Report
This year, Wattpad will partner with TikTok influencers and Canada’s Drag Race competitors Kyne and BomBae to celebrate and elevate LGBTQIA+ stories and authors
TORONTO - June 8, 2023 - On Wattpad, Pride is more than a month. Leading webnovel platform Wattpad today announced the second annual Big Queer Book Report, the company’s Webby-nominated year-long celebration of LGBTQIA+ stories and voices. First launched during PRIDE 2022, the Big Queer Book Report highlights LGBTQIA+ stories and authors with videos, BookTok and influencer recommendations, and curated reading lists on Wattpad throughout the year.
Building on the overwhelmingly positive response from readers worldwide, the Big Queer Book Report reflects Wattpad's commitment to promoting diverse LGBTQIA+ voices and stories year-round. New this year, the company will partner with TikTok influencers and Canada’s Drag Race competitors Kyne and BomBae, who will share their favorite LGBTQIA+ Wattpad stories with fans around the world. Also returning for this year’s campaign is BookTok influencer Kevin T Norman, one of TikTok’s LGBTQIA+ trailblazers of the year.
With over 43M followers across its social media accounts and over 62B views on #Wattpad stories on TikTok, Wattpad will also leverage its global social channels to promote LGBTQIA+ stories all year.
This year’s celebration will feature over 80 diverse LGBTQIA+ stories from Wattpad’s PRIDE reading list, including Sondi Warner’s (@sondi_is_on) Into the Wild Dark (3K reads), Dani Brull’s (@danibrull) Willow Hills (18K reads), @owliecat’s Heart’s Blood (688K reads) and Kara Flynn’s (@howtosellmysoul) In Another Era (134K reads).
Wattpad has long been a safe space for LGBTQIA+ authors and allies looking for stories and characters they can relate to. In the last 90 days, Wattpad readers spent over 320M minutes reading millions of stories tagged #LGBTQ, along with 153M minutes reading stories featuring Sapphic romance, 311M minutes reading stories tagged #bisexual, #pansexual and #asexual, and more than 14M minutes reading stories that explore trans experiences.
“Now more than ever, it’s important to elevate LGBTQIA+ stories and voices,” said Abby Yew, Head of Marketing at Wattpad. “Representation is essential for marginalized communities, and by showcasing a wide range of experiences and perspectives on Wattpad, we can feel a sense of belonging. We’re thrilled to celebrate Pride and LGBTQIA+ authors all year long with the Big Queer Book Report.”
In 2022, Wattpad’s Big Queer Book Report teamed up with BookTok influencers @kevintnorman and @zoe_reads, generating more than 7.7M impressions.
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About Wattpad
Wattpad’s vision is to entertain and connect the world through stories. A leading webnovel platform and home to a community averaging 85 million people who spend over 23 billion minutes a month engaged in original stories, Wattpad has democratized storytelling for a new generation of diverse Gen Z writers and their fans. Alongside Wattpad WEBTOON Studios, the company’s TV, film, and publishing counterparts, Wattpad combines art and science to unearth incredible stories and cultivate the fandoms driving the future of entertainment. The company is proudly based in Toronto, Canada.