Doctors Without Borders joins Wattpad to reach and inspire a new generation of supporters
Doctors Without Borders (Médecins Sans Frontières) becomes the first international non-profit to join the global Wattpad community. Through the official Doctors Without Borders profile on Wattpad, the organization will share powerful stories from aid workers in the field, as well as first-hand accounts from patients. The stories will provide an intimate look into the lives of the medical workers who deliver humanitarian aid around the world, and the people who benefit from their care. "We are excited to work with Wattpad on this new project. Sharing the amazing first-hand stories of our fieldworkers and patients will allow us to reach a more diverse, younger audience - readers who may be less familiar with the humanitarian issues Doctors Without Borders deals with on a daily basis," said Stephen Cornish, executive director of Doctors Without Borders Canada
Nonprofits have always relied on the power of storytelling to reach supporters. With the rise of digital channels, they now have more ways than ever to share their stories with a massive, global audience. Wattpad provides an opportunity to reach over 40 million people around the world and create direct and meaningful connections through original content.
“Every day, Doctors Without Borders makes a profound impact on the lives of millions of people. We’re honored to help them share their stories with a broad audience and raise awareness of the important work they do around the world,” said Allen Lau, Wattpad CEO and cofounder.