Introducing Wattpad’s New Head of Global Brand Partnerships
Wattpad is pleased to welcome Suzanne Spence as our new head of global brand partnerships. In this role, Suzanne will develop innovative partnerships with top brands through our Brand Stories offering. She joins as Wattpad’s first New York-based hire.Suzanne is an experienced sales and advertising strategist and has helped organizations achieve over $1 billion in revenue. At Wattpad, Suzanne will grow the roster of leading brands who use the platform to reach a millennial audience through entertainment, not transactional advertising.
Before joining the Wattpad team, Suzanne lead Google’s global mobile app monetization strategy with a focus on the Asia Pacific market. During her time with Google, Suzanne developed a broad range of skills in sales and global product strategy. She holds a Bachelor of Arts in Sociology from Princeton University.
Currently, brands like General Electric, Universal Pictures, Unilever, and Mondelez use Wattpad Brand Stories to quickly reach an audience of millions with entertaining content that drives lifts in brand awareness and affinity. With Suzanne as part of the team, we expect to see many more brands join the platform and connect directly with 40 million fans around the world.