Wattpad Launches Brand Stories in UK with Red Nose Day Campaign
Brand Stories let brands reach and engage an active community of millennials in the UK who spend over 180 million minutes a month on Wattpad
We’re thrilled to announce that we are an official digital partner of Comic Relief for Red Nose Day 2017, which raises money to help change lives here at home in the UK and across Africa. Beginning today, Comic Relief will share inspiring stories on its official Wattpad profile that demonstrate the positive impact money raised through Red Nose Day has. The brand has also commissioned Wattpad Star Leigh Ansell to write an original story, “Double Dare” about some wacky fundraising to celebrate Red Nose Day. Since Red Nose Day is all about comedy and making your laugh matter, the brand will also take over the Humor category of stories on Wattpad.
Having raised more than £1 billion to date, Comic Relief is a great partner to announce the official launch of Wattpad Brand Stories in the UK. Building on our success with partners such as Cadbury Dairy Milk, H&M, GE, and 20th Century Fox, Wattpad Brand Stories UK will continue to use entertaining content to drive brand awareness and affinity among target customers.
Pete Durant, Digital Partnerships and Social Media Lead at Comic Relief UK said, “Partnering with Wattpad is the next step in engaging with a fresh young audience. Storytelling has always played an important part to Red Nose Day and we’re glad we’re able to continue the tradition on new and exciting platforms like Wattpad.”
“As an official digital partner of Comic Relief, we’re proud to help drive awareness of Red Nose Day and use social storytelling to help make a difference in the lives of young people” said Richard Parboo, Director of Brand Partnerships, UK, Wattpad. “People spend 15 billion minutes a month engaging with Wattpad stories. Our global reach, massive engagement, and our ability to connect brands with skilled storytellers, means brands can connect on a deeper level - and for a longer period of time - with their target audiences.”