Viu and Wattpad Ink Content Collaboration
PCCW (SEHK:0008) – HONG KONG / TORONTO, August 21, 2019 – Wattpad, the global multiplatform company for original stories, and Viu, a leading pan-regional OTT video service from PCCW Media Group, today announced a collaboration to develop Viu Original series and film projects based on Wattpad stories.
Viu, known for providing premium Asian content, is committed to creating content assets through its growing slate of Viu Original. Through the collaboration, Viu will work with Wattpad to develop youth-oriented shows across its markets. The companies will leverage Wattpad’s Story DNA Machine Learning technology to identify exceptional stories and guide the development process.
Known for its massive and diverse library of stories that have captivated readers everywhere, Wattpad has become the go-to place for global entertainment companies to find hit projects for young adult audiences. Anna Todd’s international sensation After accumulated a billion reads on Wattpad before becoming a bestselling book and hit film. In spring 2019, the After film opened number one in 17 countries, going on to become the highest-grossing independent film so far for 2019 and winning three Teen Choice Awards.
Viu operates across 17 markets in Southeast Asia, the Middle East, India, and South Africa with Viu-ers spending an average 1.2 to 1.8 hours daily on the platform. Wattpad has a global community of 80 million users, including more than 22 million users across the Asia Pacific region, who spend billions of minutes on the platform every month. Ninety percent of Wattpad’s users are Gen Z or Millennials.
Ms. Helen Sou, Senior Vice President, Digital Media, PCCW Media Group, said, “All over the world, millions of young people spend billions of minutes reading and writing every genre imaginable on Wattpad. We will continue to invest in original content to develop a sustainable ecosystem with local creators and providing them with a platform for their content. Wattpad has its finger on the pulse of youth culture, and with this collaboration we are able to enable the youth to connect global audiences on Viu’s engaged base.”
Ms. Ari Kader-Cu, Country Manager, Viu Philippines, said, “Gen Z and Millennials are zealous consumers of online content. We know that young Viu-ers are not only listening to pop music and watching teen drama, they are also making their own stories and reading other young writers’ stories on Wattpad. So we collaborate with Wattpad to transform these stories that they love into another format not only to reach audiences who primarily consume video content but also to celebrate the stories that the youth create.”
Mr. Allen Lau, Chief Executive Officer and Co-Founder of Wattpad, said, “Viu is a leader in bringing diverse, high-quality entertainment to audiences, while also creating new models for people to experience great storytelling. Viu knows what people love to watch, and its forward-looking approach is what makes it an ideal partner for Wattpad. We are thrilled to work with Viu to bring more Wattpad stories to screens around the world.”
Mr. Dexter Ong, Head of Asia, Wattpad Studios, said, “Our message to the global entertainment industry is simple: great storytelling spans borders, languages and genres. Viu understands the massive opportunities for tapping into global storytelling trends and bringing them to life in new formats.”
Viu has been expanding its originals output over recent years, with successful productions such as adaptation of global phenomenon, The Bridge, which is available on HBO Asia’s channels and services throughout Asia, and experimental regional format, No Sleep, No FOMO, the success of which has resulted in a new tie-up with Discovery to reach a wider audience. Viu plans to have over 80 scripted and non-scripted Viu Original titles this year.
Viu is the latest international entertainment company to strike a deal with Wattpad. Some of Wattpad’s other partners include Sony Pictures Television, Mediacorp, and Huayi Brothers Korea.
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Wattpad’s vision is to entertain and connect the world through stories. Using the power of community and technology, the global multiplatform entertainment company is unleashing the full potential of stories to the world – in any format. Wattpad’s flagship app is the world’s leading social storytelling platform, home to a community of more than 80 million people who spend over 22 billion minutes a month engaged in original stories. Wattpad’s Story DNA Machine Learning technology allows the company to understand and discover stories among the more than half a billion uploads that have been written on the platform. Wattpad Studios and Wattpad Books are transforming entertainment and publishing, using data-backed insights to turn Wattpad stories into books, films, TV shows, and digital projects. Wattpad Brand Partnerships offers a full suite of advertising products to help brands build deep engagement with Millennial and Gen Z consumers. Tap by Wattpad, the company’s second storytelling product, offers immersive interactive entertainment experiences in over a dozen languages. The company is proudly based in Toronto, Canada.
Viu is a leading pan-regional over-the-top (OTT) video streaming service operated by PCCW Media Group. It is available in 17 markets including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Thailand, Myanmar in Asia, the Middle East countries of Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, the UAE and the newly launched South Africa.
Operating with both an ad-supported tier and a premium subscription tier with more features, Viu delivers premium Asian content in different genres from top content providers with local language subtitles as well as original production series under the ‘Viu Original’ initiative.
Viu offers users express delivery of telecast content, streaming and download features, and localized user interfaces. With the patented Dynamic Adaptive Transcoding technology, Viu can provide the best viewing experience regardless of device or network conditions.
The service can be accessed via Viu app (available for free on App Store and Google Play) on connected devices, e.g. smartphones and tablets, as well as on web by logging into www.viu.com.
About PCCW Media
The Media Group of PCCW is a leading, fully integrated multimedia and entertainment group in Hong Kong.
The Media Group operates the leading pay-TV service in Hong Kong under the Now TV brand delivering both self-produced and licensed content to its customers using IPTV technology. Now TV offers more than 160 linear channels and on demand library of local, Asian and international programming. Its premium content can also be accessed via the Now Player app. It is also a leading producer of Chinese language news, financial news and sports programming in addition to Asian infotainment content which complements its wide portfolio of licensed movie and international television content. PCCW Media also offers the Now E entertainment OTT (over-the-top) platform with international and Asian dramas, movies and world-class sports events, which is designed to meet the needs of viewers with Millennial lifestyle.
The Media Group is also engaged in the provision of OTT video service under the Viu brand in Hong Kong and 16 markets in Southeast Asia, the Middle East and India. In addition, MOOV is a hugely popular music digital streaming service in Hong Kong.
About PCCW Limited
PCCW Limited (SEHK: 0008) is a global company headquartered in Hong Kong which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.
The Company holds a majority interest in the HKT Trust and HKT Limited, Hong Kong’s premier telecommunications service provider and leading operator in fixed-line, broadband and mobile communication services. HKT meets the needs of the Hong Kong public and local and international businesses with a wide range of services including local telephony, local data and broadband, international telecommunications, mobile, and other telecommunications businesses such as customer premises equipment sale, outsourcing, consulting, and contact centers.
PCCW also owns a fully integrated multimedia and entertainment group in Hong Kong, PCCW Media. PCCW Media operates the largest local pay-TV operation, Now TV, and is engaged in the provision of over-the-top (OTT) video service under the Viu brand in Hong Kong and other places in the region.
Through HK Television Entertainment Company Limited, PCCW also operates a domestic free television service in Hong Kong.
Also, wholly-owned by the Group, PCCW Solutions is a leading information technology outsourcing and business process outsourcing provider in Hong Kong and mainland China.
In addition, PCCW holds a majority interest in Pacific Century Premium Developments Limited, and other overseas investments. To learn more about PCCW, please visit www.pccw.com.