Blog Posts

Filtered by Category: Insights

Storytelling for Change - Wattpad’s 2018 Year in Review

December 12, 2018

From #MuslimRomance to Mental Health Awareness, Wattpad Stories Celebrate Inclusivity Across Characters and GenresTORONTO - Dec. 12, 2018 - Wattpad, the global multiplatform entertainment company for original stories, today released its 2018 Year in ...

Transforming Entertainment with the Best Minds in Arts and Sciences

March 07, 2018

For close to 12 years, Wattpad has been disrupting entertainment and transforming how people find and experience stories. Our roots are in social storytelling--something we continue to dominate in nearly every market on the planet--but today, we are ...

Changing the Face of Entertainment

November 21, 2016

For Head of Wattpad Studios Aron Levitz, Wattpad was never about reading and writing.He recalls a ...

Supernatural Season 12 Premiere Spikes Fan Engagement on Wattpad

October 13, 2016

Supernatural is one of the most beloved shows and active fandoms on the internet. To celebrate today’s return of the Winchesters and Supernatural Season 12, we looked into how big the fandom has become on Wattpad.Since January, people have spent ...

TV5 and Wattpad Presents: original stories make it big on the small screen

May 30, 2016

Every month, over 45 million people connect with original stories on Wattpad—but for many members of the community, Wattpad is about so much more. In the Philippines, with a user-base of 5 million and counting, Wattpad is one of the country’s most ...

Almost 90% of Wattpad’s 250 Million Stories are Serialized; Find out Why

May 18, 2016

The Wattpad community loves a good story. What many people overlook, however, is that the stories they love are often serialized, episodic, and collaborative. On Wattpad, almost 90 percent of the 250 million uploads shared are serialized. As Megan ...

Captain America: Civil War Causes Colossal Engagement Spike on Wattpad

May 05, 2016

Fandoms Assemble! On Friday, Marvel fans will flood theaters across the world to watch Captain America: Civil War. We know that fans use Wattpad as a way to connect with their favorite characters, storylines, and universes in the lead up to major ...

Introducing Wattpad Studios - Aron Levitz will lead new division as head of Wattpad Studios

April 25, 2016

At Wattpad, we believe that the future of entertainment will be driven by communities of storytellers and backed by powerful data and insights. Today, we are one step closer to this future with the introduction of Wattpad Studios. Operating like a ...

400 Years After William Shakespeare, Poetry is Bigger Than Ever

April 21, 2016

This Saturday marks 400 years since the death of the great literary force, William Shakespeare. Though much has changed since the time of the great playwright, Wattpad data shows that one thing has remained the same: People love poetry.On Wattpad, ...

God Save the Queen: People spent 18 million minutes reading about royalty last month

April 20, 2016

Today marks Queen Elizabeth’s 90th birthday. To celebrate her reign as the world’s oldest monarch, we looked at one of the most regal categories on Wattpad, Historical Fiction. Historical Fiction captures the essence of specific eras and transports ...

The British Invasion: Wattpad Celebrates the United Kingdom

April 19, 2016

This Thursday, Queen Elizabeth will celebrate her 90th birthday. Later in the week, the world will commemorate 400 years since the death of the great English bard, William Shakespeare. With these incredible milestones around the corner, we wanted to ...

Who Takes the Iron Throne on Wattpad?

April 14, 2016

In the last 30 days, people spent over 140 million minutes reading fantasy stories on Wattpad. That’s the equivalent of watching the entire Game of Thrones HBO series over 47,000 times! With so much GOT engagement on Wattpad, we thought we’d ask our ...

Reading Time for Game of Thrones Fanfiction Spikes On Wattpad Prior to April Premiere

April 13, 2016

Since the release of the first trailer for the new season of Game of Thrones in December, reading time for Game of Thrones fanfiction almost doubled on Wattpad. In that time, people have spent over 25 million minutes with stories related to the ...

Wattpad Data Predicts Winners for the 2016 MTV Movie Awards

April 08, 2016

The Wattpad community is powered by fans. Every month, over 40 million people use Wattpad to connect over stories about the things they love. Celebrities, popular fandoms, and iconic characters are woven into many of the stories shared on ...

Comedy Spotlight: Humor writer Andrew Shaffer on how Wattpad helps his comedy writing

April 01, 2016

There are people who claim they don’t suffer fools gladly. We think those people are probably lying. April Fools’ Day is a 24-hour window where it’s socially acceptable to test the limits of our own comedic tomfoolery - and shed light on those who ...

LOL and The World Laughs With You

March 31, 2016

On Wattpad, humor is a way to connect with others. After all, sharing a laugh is often the quickest way to relate to someone else. In the last 30 days, people spent over 150 million minutes reading humorous stories on Wattpad. That’s roughly 285 ...

In The Battle For Fans’ Attention, Batman beats Superman

March 25, 2016

Today marks a moment that comic book fans around the world have been waiting for: the release of Batman v Superman: Dawn of Justice. Since the first trailer was released in April, people have spent over 165 million minutes reading Batman and ...

Fans of the Divergent series spike engagement on Wattpad

March 18, 2016

Today, the latest installment of the Divergent franchise, Allegiant, hits screens across North America. The bestselling novels and blockbuster films have generated a huge community of fans, many of whom take their love for the series to the next ...

Nonfiction Surges on Wattpad, Creates New Opportunities for Nonprofits

March 09, 2016

While fiction can help us escape into imagined worlds, stories based on fact help us connect and find meaning in the world we live in. Last month, people spent 18 million minutes reading nonfiction stories on Wattpad. Many of these stories were ...

Wattpad Helps Nonprofits Grow Their Audience

February 29, 2016

Wattpad launched a new website to provide support, advice, and inspiration for nonprofits who want to engage audiences with unique content related to their charitable initiatives.The Wattpad community is passionate about social change, and ...