Blog Posts

Filtered by Category: Marketing

Writers Can Build Their Digital Brand With These Classes From BrainStation

April 21, 2017

The Wattpad app is a great way for writers to reach an engaged community - we connect a monthly audience of 55 million people who spend over 15.5 billion minutes on our platform. To help more people get the most of Wattpad as an audience building ...

Wattpad Launches Brand Stories in UK with Red Nose Day Campaign

February 20, 2017

Brand Stories let brands reach and engage an active community of millennials in the UK who spend over 180 million minutes a month on Wattpad We’re thrilled to announce that we are an official digital partner of Comic Relief for Red Nose Day 2017, ...

Hot Summer News from Wattpad HQ

July 08, 2016

Summer is in the air and things are starting to heat up for Wattpad in the news. With all the buzz around Wattpad Studios becoming a Hollywood idea factory, you may have missed some of the other articles on Wattpad and the Wattpad Stars. We put ...

Join Us for Social Media Week Toronto (SMWiTO)

June 06, 2016

SMW_0001_to (2) As part of Social Media Week Toronto Wattpad ...

Meet the Wattpad Stars: Ninya Tippett

May 31, 2016

Photo of writer Ninya Tippett In the second installment of ...

Meet the Wattpad Stars: Shaun Allan

May 27, 2016

photo of writer Shaun Allan Now that Wattpad has gone ...

Brand Stories: The Royals Rule Wattpad

May 25, 2016

Steamy scandal. High drama. The monarchy. These ingredients combine to create the types of stories that satisfy the insatiable appetites of many members of the Wattpad community. When E!’s breakout first original scripted series The Royals was set ...

Join Wattpad at Social Media Week LA

May 15, 2016

On Friday, June 10th at 4:00 PM PST, Wattpad will host a session at Social Media Week LA called How Social Storytelling is Changing Entertainment Marketing. The session, hosted by Wattpad and moderated by Wattpad’s Director of Brand Partnerships, ...

Who Takes the Iron Throne on Wattpad?

April 14, 2016

In the last 30 days, people spent over 140 million minutes reading fantasy stories on Wattpad. That’s the equivalent of watching the entire Game of Thrones HBO series over 47,000 times! With so much GOT engagement on Wattpad, we thought we’d ask our ...

Reading Time for Game of Thrones Fanfiction Spikes On Wattpad Prior to April Premiere

April 13, 2016

Since the release of the first trailer for the new season of Game of Thrones in December, reading time for Game of Thrones fanfiction almost doubled on Wattpad. In that time, people have spent over 25 million minutes with stories related to the ...

Wattpad and Coca-Cola are up for Two Digiday Content Marketing Awards

April 12, 2016

Wattpad and Coke Up for Two Digiday Awards Coca-Cola’s ...

Wattpad Data Predicts Winners for the 2016 MTV Movie Awards

April 08, 2016

The Wattpad community is powered by fans. Every month, over 40 million people use Wattpad to connect over stories about the things they love. Celebrities, popular fandoms, and iconic characters are woven into many of the stories shared on ...

Why Online Influencers like Tyler Oakley Thrive on Wattpad

April 05, 2016

To promote the fall release of his first novel, Binge, YouTube Star Tyler Oakley released excerpts of the book on Wattpad, to the surprise and delight of his many fans. To date, people have spent over one million minutes engaged with the excerpts - ...

Fans of the Divergent series spike engagement on Wattpad

March 18, 2016

Today, the latest installment of the Divergent franchise, Allegiant, hits screens across North America. The bestselling novels and blockbuster films have generated a huge community of fans, many of whom take their love for the series to the next ...

Nonfiction Surges on Wattpad, Creates New Opportunities for Nonprofits

March 09, 2016

While fiction can help us escape into imagined worlds, stories based on fact help us connect and find meaning in the world we live in. Last month, people spent 18 million minutes reading nonfiction stories on Wattpad. Many of these stories were ...

Wattpad Helps Nonprofits Grow Their Audience

February 29, 2016

Wattpad launched a new website to provide support, advice, and inspiration for nonprofits who want to engage audiences with unique content related to their charitable initiatives.The Wattpad community is passionate about social change, and ...

Brand Stories Spotlight: The Gallows

November 30, 2015

Photo of The Gallows on Wattpad Wattpad has built quite a ...

Five ways to get millennials to notice your brand

November 11, 2015

This post is brought to you by Wattpad Head of Business Candice Faktor.The marketing landscape is more complex than ever before and millennials make for a discerning audience with high expectations. What used to work in the old days of marketing ...

How Wattpad is Driving Influence in the Global Entertainment Space

September 30, 2015

In September 2014, something unprecedented happened in the Philippines, one of our most highly engaged countries. Wattpad partnered with the Kapatid Network to make some of the most popular Filipino Wattpad stories into a primetime mini-series ...

3 BIG reasons why storytelling is crucial to your brand

August 05, 2015

WhyStories_BlogPost_Image ...