Blog Posts

Filtered by Tag: Behaviour

Pokémon Go Drives Pokémania on Wattpad

July 14, 2016

The quest to become the world’s greatest Pokémon trainer can be a tough one. Many people around the world are learning this the hard way. As a truly global phenomenon, it’s no surprise that fans of the franchise, emboldened by this wave of ...

Sports Fanfiction: The 2016 Espy Award Nominees Inspire Thousands of Stories on Wattpad

July 13, 2016

Wattpad stories reflect a variety of interests across pop-culture, including sports. Sporting events and athletes are featured in thousands of Wattpad stories. Since the the Espy Awards air tonight, we looked at the growing trend of sports-inspired ...

Captain America: Civil War Causes Colossal Engagement Spike on Wattpad

May 05, 2016

Fandoms Assemble! On Friday, Marvel fans will flood theaters across the world to watch Captain America: Civil War. We know that fans use Wattpad as a way to connect with their favorite characters, storylines, and universes in the lead up to major ...

God Save the Queen: People spent 18 million minutes reading about royalty last month

April 20, 2016

Today marks Queen Elizabeth’s 90th birthday. To celebrate her reign as the world’s oldest monarch, we looked at one of the most regal categories on Wattpad, Historical Fiction. Historical Fiction captures the essence of specific eras and transports ...

The British Invasion: Wattpad Celebrates the United Kingdom

April 19, 2016

This Thursday, Queen Elizabeth will celebrate her 90th birthday. Later in the week, the world will commemorate 400 years since the death of the great English bard, William Shakespeare. With these incredible milestones around the corner, we wanted to ...

Who Takes the Iron Throne on Wattpad?

April 14, 2016

In the last 30 days, people spent over 140 million minutes reading fantasy stories on Wattpad. That’s the equivalent of watching the entire Game of Thrones HBO series over 47,000 times! With so much GOT engagement on Wattpad, we thought we’d ask our ...

Wattpad Data Predicts Winners for the 2016 MTV Movie Awards

April 08, 2016

The Wattpad community is powered by fans. Every month, over 40 million people use Wattpad to connect over stories about the things they love. Celebrities, popular fandoms, and iconic characters are woven into many of the stories shared on ...

For the love of stories - Valentine’s Day on Wattpad

February 18, 2016

Every month, people spend 13 billion minutes on Wattpad and romance is one of our most popular categories. This got us wondering: What kind of stories peak around Valentine’s Day? Are there topics or people that spike on this day of love?  This ...

Building a positive community

October 19, 2015

This post is brought to you by Wattpad Co-Founder and CEO Allen Lau.Community is at the heart of Wattpad. It’s the environment and atmosphere that welcomes you as you start socializing. Numerous tech companies think they’re building online ...

Mega Trends and the future of reading and writing

June 17, 2015

This post is brought to you by Wattpad Co-Founder and CEO Allen Lau.It is a golden era for technology companies. In the past, new technologies emerged as people built from existing ideas; improving and iterating on old designs and knowledge. From ...

Sprouting Emergent Behaviour

June 08, 2015

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