Blog Posts

Filtered by Tag: Trends

Storytelling for Change - Wattpad’s 2018 Year in Review

December 12, 2018

From #MuslimRomance to Mental Health Awareness, Wattpad Stories Celebrate Inclusivity Across Characters and GenresTORONTO - Dec. 12, 2018 - Wattpad, the global multiplatform entertainment company for original stories, today released its 2018 Year in ...

Killer Clowns, The Next Superstar Boy Band and #NoMoreBullying: Wattpad’s 2017 Year in Review

December 13, 2017

Wattpad’s global community of readers and writers supported social causes with stories, love fantastic narratives that mix genres What do werewolves and K-Pop have in common? They are both among the biggest Wattpad trends that inspired readers ...

Supernatural Season 12 Premiere Spikes Fan Engagement on Wattpad

October 13, 2016

Supernatural is one of the most beloved shows and active fandoms on the internet. To celebrate today’s return of the Winchesters and Supernatural Season 12, we looked into how big the fandom has become on Wattpad.Since January, people have spent ...

Suicide Squad Characters and Cast Remind Us Why People Love Villains

August 04, 2016

This Friday, the much anticipated Suicide Squad film debuts in theaters. The cast boasts enough star power to shock any title to life, but it’s also one of the first big-budget blockbusters to focus on a team of villains. Pop-culture junkies love to ...

Pokémon Go Drives Pokémania on Wattpad

July 14, 2016

The quest to become the world’s greatest Pokémon trainer can be a tough one. Many people around the world are learning this the hard way. As a truly global phenomenon, it’s no surprise that fans of the franchise, emboldened by this wave of ...

Sports Fanfiction: The 2016 Espy Award Nominees Inspire Thousands of Stories on Wattpad

July 13, 2016

Wattpad stories reflect a variety of interests across pop-culture, including sports. Sporting events and athletes are featured in thousands of Wattpad stories. Since the the Espy Awards air tonight, we looked at the growing trend of sports-inspired ...

TV5 and Wattpad Presents: original stories make it big on the small screen

May 30, 2016

Every month, over 45 million people connect with original stories on Wattpad—but for many members of the community, Wattpad is about so much more. In the Philippines, with a user-base of 5 million and counting, Wattpad is one of the country’s most ...

Almost 90% of Wattpad’s 250 Million Stories are Serialized; Find out Why

May 18, 2016

The Wattpad community loves a good story. What many people overlook, however, is that the stories they love are often serialized, episodic, and collaborative. On Wattpad, almost 90 percent of the 250 million uploads shared are serialized. As Megan ...

Introducing Wattpad Studios - Aron Levitz will lead new division as head of Wattpad Studios

April 25, 2016

At Wattpad, we believe that the future of entertainment will be driven by communities of storytellers and backed by powerful data and insights. Today, we are one step closer to this future with the introduction of Wattpad Studios. Operating like a ...

400 Years After William Shakespeare, Poetry is Bigger Than Ever

April 21, 2016

This Saturday marks 400 years since the death of the great literary force, William Shakespeare. Though much has changed since the time of the great playwright, Wattpad data shows that one thing has remained the same: People love poetry.On Wattpad, ...

God Save the Queen: People spent 18 million minutes reading about royalty last month

April 20, 2016

Today marks Queen Elizabeth’s 90th birthday. To celebrate her reign as the world’s oldest monarch, we looked at one of the most regal categories on Wattpad, Historical Fiction. Historical Fiction captures the essence of specific eras and transports ...

Reading Time for Game of Thrones Fanfiction Spikes On Wattpad Prior to April Premiere

April 13, 2016

Since the release of the first trailer for the new season of Game of Thrones in December, reading time for Game of Thrones fanfiction almost doubled on Wattpad. In that time, people have spent over 25 million minutes with stories related to the ...

Why Online Influencers like Tyler Oakley Thrive on Wattpad

April 05, 2016

To promote the fall release of his first novel, Binge, YouTube Star Tyler Oakley released excerpts of the book on Wattpad, to the surprise and delight of his many fans. To date, people have spent over one million minutes engaged with the excerpts - ...

In The Battle For Fans’ Attention, Batman beats Superman

March 25, 2016

Today marks a moment that comic book fans around the world have been waiting for: the release of Batman v Superman: Dawn of Justice. Since the first trailer was released in April, people have spent over 165 million minutes reading Batman and ...

Nonfiction Surges on Wattpad, Creates New Opportunities for Nonprofits

March 09, 2016

While fiction can help us escape into imagined worlds, stories based on fact help us connect and find meaning in the world we live in. Last month, people spent 18 million minutes reading nonfiction stories on Wattpad. Many of these stories were ...

The UnSlut Project: How a Private Diary Became a Social Movement

February 26, 2016

In 2013, Emily Lindin did something incredibly brave. She shared her grade-school diary that chronicled her experiences being labeled the school ‘slut’ with the world. Emily hoped it would put a spotlight on an issue young women face all too often: ...

TL;DR? More like books FTW!

September 11, 2015

Survey reveals majority of US teens spent the summer reading. Actual books. We live in an era with short forms and acronyms for everything, emojis to substitute a host of complex emotions, and countless additional forms of distraction built into a ...

Mega Trends and the future of reading and writing

June 17, 2015

This post is brought to you by Wattpad Co-Founder and CEO Allen Lau.It is a golden era for technology companies. In the past, new technologies emerged as people built from existing ideas; improving and iterating on old designs and knowledge. From ...

Sprouting Emergent Behaviour

June 08, 2015

Sprouting_Emergent_Behaviour ...

Mary Meeker’s 2015 Internet Trends Report

June 03, 2015

This year marks the 20th anniversary for Mary Meeker’s annual report on Internet Trends. Since the mid-90s, Mary has provided key insights into the evolving Internet; earning her the title of "Queen of the Net." Her “must-read” report frequently ...