Wattpad WEBTOON Studios and the Philippines’ GMA-7 Announce “LUV IS” Limited Series Adaptations of Hit Wattpad Webnovels
The First in This Slate Adapts the Wattpad Sensation “Caught In His Arms”
LOS ANGELES AND MANILA - June 16, 2022 - Wattpad WEBTOON Studios, the fan-driven global entertainment and publishing arm for WEBTOON and Wattpad, and GMA-7, the Philippines’ leading television network, today announced a series of upcoming television adaptations of popular Wattpad webnovels. The first of these is LUV IS: CAUGHT IN HIS ARMS, an adaptation of the hit Wattpad webnovel Caught In His Arms from author Ventre Canard (@VentreCanard).
Premiering on October 3, 2022, LUV IS: CAUGHT IN HIS ARMS will air daily Monday through Friday on GMA-7, and feature some of the Philippines’ hottest rising stars. Sofia Pablo and Allen Ansay, known to fans as “Team Jolly,” will play the lead roles of Florence and Nero, alongside members of the group “Sparkada” including Vince Maristela, Raheel Bhyria, Michael Sager, Sean Lucas, Caitlyn Stave, Cheska Fausto, Tanya Ramos and Kirsten Gonzales filling out the rest of the cast.
Caught In His Arms has more than 55 million reads on Wattpad. The story follows heiress Florence Almero who flees her privileged and wealthy lifestyle after being forced into an arranged marriage by her father. She finds refuge in the home of Don Ferrell, a close family friend. But her new home has its own cast of characters, including Don Ferrell’s notoriously mischievous grandsons. Over time, she develops a close bond with the Ferrell boys and unexpectedly falls for one of them. But just when she seems to start settling into her new life, Florence learns the truth behind her mother’s death and an enemy from the past emerges, eager to take revenge on her and her family.
Ventre Canard is an exceedingly popular and prolific Wattpad writer, amassing over 1.7 million followers on the platform, 26 published stories, and 342 million total reads. Caught In His Arms was published in 2020 by Pop Fiction Books.
GMA-7 is the Philippines’ most popular linear network. The new production will allow Wattpad WEBTOON Studios to continue to connect with Wattpad’s massive local community of more than six million people in the Philippines - one of the platform’s largest markets. The country is home to some of Wattpad’s most influential authors and fandoms, where writers like Jamille Fumah (@JFStories), Abigail De Silva (@CeCeLib), Tina Lata (@blue_maiden) and Maxine Lat Calibuso (@maxinejiji) have millions of followers and reads for their work.
Wattpad WEBTOON Studios also recently announced a partnership with Kumu, the leading social entertainment platform in the Philippines, to adapt Jamille Fumah’s (@JFStories) Wattpad webnovel Kiss Master into an 8-episode series.