Blog Posts

Filtered by Category: Behavior

Suicide Squad Characters and Cast Remind Us Why People Love Villains

August 04, 2016

This Friday, the much anticipated Suicide Squad film debuts in theaters. The cast boasts enough star power to shock any title to life, but it’s also one of the first big-budget blockbusters to focus on a team of villains. Pop-culture junkies love to ...

Pokémon Go Drives Pokémania on Wattpad

July 14, 2016

The quest to become the world’s greatest Pokémon trainer can be a tough one. Many people around the world are learning this the hard way. As a truly global phenomenon, it’s no surprise that fans of the franchise, emboldened by this wave of ...

Almost 90% of Wattpad’s 250 Million Stories are Serialized; Find out Why

May 18, 2016

The Wattpad community loves a good story. What many people overlook, however, is that the stories they love are often serialized, episodic, and collaborative. On Wattpad, almost 90 percent of the 250 million uploads shared are serialized. As Megan ...

The British Invasion: Wattpad Celebrates the United Kingdom

April 19, 2016

This Thursday, Queen Elizabeth will celebrate her 90th birthday. Later in the week, the world will commemorate 400 years since the death of the great English bard, William Shakespeare. With these incredible milestones around the corner, we wanted to ...

Who Takes the Iron Throne on Wattpad?

April 14, 2016

In the last 30 days, people spent over 140 million minutes reading fantasy stories on Wattpad. That’s the equivalent of watching the entire Game of Thrones HBO series over 47,000 times! With so much GOT engagement on Wattpad, we thought we’d ask our ...

Reading Time for Game of Thrones Fanfiction Spikes On Wattpad Prior to April Premiere

April 13, 2016

Since the release of the first trailer for the new season of Game of Thrones in December, reading time for Game of Thrones fanfiction almost doubled on Wattpad. In that time, people have spent over 25 million minutes with stories related to the ...

Wattpad Data Predicts Winners for the 2016 MTV Movie Awards

April 08, 2016

The Wattpad community is powered by fans. Every month, over 40 million people use Wattpad to connect over stories about the things they love. Celebrities, popular fandoms, and iconic characters are woven into many of the stories shared on ...

LOL and The World Laughs With You

March 31, 2016

On Wattpad, humor is a way to connect with others. After all, sharing a laugh is often the quickest way to relate to someone else. In the last 30 days, people spent over 150 million minutes reading humorous stories on Wattpad. That’s roughly 285 ...

In The Battle For Fans’ Attention, Batman beats Superman

March 25, 2016

Today marks a moment that comic book fans around the world have been waiting for: the release of Batman v Superman: Dawn of Justice. Since the first trailer was released in April, people have spent over 165 million minutes reading Batman and ...

Five ways to get millennials to notice your brand

November 11, 2015

This post is brought to you by Wattpad Head of Business Candice Faktor.The marketing landscape is more complex than ever before and millennials make for a discerning audience with high expectations. What used to work in the old days of marketing ...

Building a positive community

October 19, 2015

This post is brought to you by Wattpad Co-Founder and CEO Allen Lau.Community is at the heart of Wattpad. It’s the environment and atmosphere that welcomes you as you start socializing. Numerous tech companies think they’re building online ...

Why Serialized Content is Taking Over The World

October 08, 2015

In literature, a serial is a printed format in which a single larger body of work (often a work of narrative fiction) is published in sequential installments. It isn’t a new concept. Many believe serialization was made popular by Charles Dickens ...

TL;DR? More like books FTW!

September 11, 2015

Survey reveals majority of US teens spent the summer reading. Actual books. We live in an era with short forms and acronyms for everything, emojis to substitute a host of complex emotions, and countless additional forms of distraction built into a ...

Mega Trends and the future of reading and writing

June 17, 2015

This post is brought to you by Wattpad Co-Founder and CEO Allen Lau.It is a golden era for technology companies. In the past, new technologies emerged as people built from existing ideas; improving and iterating on old designs and knowledge. From ...