Blog Posts

Filtered by Category: wattpad

Wattpad Data Predicts Winners for the 2016 MTV Movie Awards

April 08, 2016

The Wattpad community is powered by fans. Every month, over 40 million people use Wattpad to connect over stories about the things they love. Celebrities, popular fandoms, and iconic characters are woven into many of the stories shared on ...

Why Online Influencers like Tyler Oakley Thrive on Wattpad

April 05, 2016

To promote the fall release of his first novel, Binge, YouTube Star Tyler Oakley released excerpts of the book on Wattpad, to the surprise and delight of his many fans. To date, people have spent over one million minutes engaged with the excerpts - ...

Comedy Spotlight: Humor writer Andrew Shaffer on how Wattpad helps his comedy writing

April 01, 2016

There are people who claim they don’t suffer fools gladly. We think those people are probably lying. April Fools’ Day is a 24-hour window where it’s socially acceptable to test the limits of our own comedic tomfoolery - and shed light on those who ...

In The Battle For Fans’ Attention, Batman beats Superman

March 25, 2016

Today marks a moment that comic book fans around the world have been waiting for: the release of Batman v Superman: Dawn of Justice. Since the first trailer was released in April, people have spent over 165 million minutes reading Batman and ...

Nonfiction Surges on Wattpad, Creates New Opportunities for Nonprofits

March 09, 2016

While fiction can help us escape into imagined worlds, stories based on fact help us connect and find meaning in the world we live in. Last month, people spent 18 million minutes reading nonfiction stories on Wattpad. Many of these stories were ...

Wattpad Helps Nonprofits Grow Their Audience

February 29, 2016

Wattpad launched a new website to provide support, advice, and inspiration for nonprofits who want to engage audiences with unique content related to their charitable initiatives.The Wattpad community is passionate about social change, and ...

For the love of stories - Valentine’s Day on Wattpad

February 18, 2016

Every month, people spend 13 billion minutes on Wattpad and romance is one of our most popular categories. This got us wondering: What kind of stories peak around Valentine’s Day? Are there topics or people that spike on this day of love?  This ...

2015: For The Love of Stories

December 09, 2015

It’s been an incredible year for Wattpad. In 2015, millions of people around the world turned to Wattpad to find original entertainment about the things they love. This year, milestones and pop culture moments that trended the world over were ...

Brand Stories Spotlight: The Gallows

November 30, 2015

Photo of The Gallows on Wattpad Wattpad has built quite a ...

Wattpad Announces Winners of the World’s Largest Online Writing Contest - Over 180 countries took part in The Wattys 2015

November 23, 2015

Today we announce the winners of The Wattys, our annual writing contest. The Wattys recognizes the most-loved stories from the millions available on Wattpad. Winners were selected from around the world and shared stories in more than a dozen ...

Wattpad introduces new multimedia feature - Writers can add animated .GIFs, images, and videos directly in stories

November 18, 2015

Today, Wattpad starts the roll out of one of our biggest product updates ever: multimedia in stories. Multimedia is one of the most requested features by the community, and initial response to the new feature has been overwhelming. ...

Five ways to get millennials to notice your brand

November 11, 2015

This post is brought to you by Wattpad Head of Business Candice Faktor.The marketing landscape is more complex than ever before and millennials make for a discerning audience with high expectations. What used to work in the old days of marketing ...

From Zero to 40 Million: A Look Back at Nine Years of Wattpad

November 09, 2015

This post is brought to you by Wattpad Co-Founders Allen Lau & Ivan Yuen.Today, Wattpad turns nine. Around this time of year, Ivan and I always get a bit nostalgic as notifications pour in from people around the world wishing Wattpad a happy ...

Building a positive community

October 19, 2015

This post is brought to you by Wattpad Co-Founder and CEO Allen Lau.Community is at the heart of Wattpad. It’s the environment and atmosphere that welcomes you as you start socializing. Numerous tech companies think they’re building online ...

Why Serialized Content is Taking Over The World

October 08, 2015

In literature, a serial is a printed format in which a single larger body of work (often a work of narrative fiction) is published in sequential installments. It isn’t a new concept. Many believe serialization was made popular by Charles Dickens ...

How Wattpad is Driving Influence in the Global Entertainment Space

September 30, 2015

In September 2014, something unprecedented happened in the Philippines, one of our most highly engaged countries. Wattpad partnered with the Kapatid Network to make some of the most popular Filipino Wattpad stories into a primetime mini-series ...

Wattpad introduces Wattpad Stars to support viral writers and jumpstart careers

September 15, 2015

Wattpad is proud to announce Wattpad Stars, an accelerator for top writers. The program helps writers take their skills to the next level, and provides brands and publishers with an opportunity to tap into Wattpad’s roster of talented digital ...

TL;DR? More like books FTW!

September 11, 2015

Survey reveals majority of US teens spent the summer reading. Actual books. We live in an era with short forms and acronyms for everything, emojis to substitute a host of complex emotions, and countless additional forms of distraction built into a ...

Congratulations to our 2015 Wattpad Scholarship Recipients

September 09, 2015

At Wattpad, we believe that everyone has a story to tell. For our 2015 Wattpad Scholarship program, we asked students to tell us their own true stories, drawing on something that has impacted their life and helped shape who they have become. Of the ...