Blog Posts

Filtered by Category: Content

Wattpad and Coca-Cola are up for Two Digiday Content Marketing Awards

April 12, 2016

Wattpad and Coke Up for Two Digiday Awards Coca-Cola’s ...

Wattpad Data Predicts Winners for the 2016 MTV Movie Awards

April 08, 2016

The Wattpad community is powered by fans. Every month, over 40 million people use Wattpad to connect over stories about the things they love. Celebrities, popular fandoms, and iconic characters are woven into many of the stories shared on ...

Why Online Influencers like Tyler Oakley Thrive on Wattpad

April 05, 2016

To promote the fall release of his first novel, Binge, YouTube Star Tyler Oakley released excerpts of the book on Wattpad, to the surprise and delight of his many fans. To date, people have spent over one million minutes engaged with the excerpts - ...

Comedy Spotlight: Humor writer Andrew Shaffer on how Wattpad helps his comedy writing

April 01, 2016

There are people who claim they don’t suffer fools gladly. We think those people are probably lying. April Fools’ Day is a 24-hour window where it’s socially acceptable to test the limits of our own comedic tomfoolery - and shed light on those who ...

In The Battle For Fans’ Attention, Batman beats Superman

March 25, 2016

Today marks a moment that comic book fans around the world have been waiting for: the release of Batman v Superman: Dawn of Justice. Since the first trailer was released in April, people have spent over 165 million minutes reading Batman and ...

Fans of the Divergent series spike engagement on Wattpad

March 18, 2016

Today, the latest installment of the Divergent franchise, Allegiant, hits screens across North America. The bestselling novels and blockbuster films have generated a huge community of fans, many of whom take their love for the series to the next ...

Nonfiction Surges on Wattpad, Creates New Opportunities for Nonprofits

March 09, 2016

While fiction can help us escape into imagined worlds, stories based on fact help us connect and find meaning in the world we live in. Last month, people spent 18 million minutes reading nonfiction stories on Wattpad. Many of these stories were ...

Wattpad Helps Nonprofits Grow Their Audience

February 29, 2016

Wattpad launched a new website to provide support, advice, and inspiration for nonprofits who want to engage audiences with unique content related to their charitable initiatives.The Wattpad community is passionate about social change, and ...

The UnSlut Project: How a Private Diary Became a Social Movement

February 26, 2016

In 2013, Emily Lindin did something incredibly brave. She shared her grade-school diary that chronicled her experiences being labeled the school ‘slut’ with the world. Emily hoped it would put a spotlight on an issue young women face all too often: ...

For the love of stories - Valentine’s Day on Wattpad

February 18, 2016

Every month, people spend 13 billion minutes on Wattpad and romance is one of our most popular categories. This got us wondering: What kind of stories peak around Valentine’s Day? Are there topics or people that spike on this day of love?  This ...

Brand Stories Spotlight: The Gallows

November 30, 2015

Photo of The Gallows on Wattpad Wattpad has built quite a ...

Five ways to get millennials to notice your brand

November 11, 2015

This post is brought to you by Wattpad Head of Business Candice Faktor.The marketing landscape is more complex than ever before and millennials make for a discerning audience with high expectations. What used to work in the old days of marketing ...

Why Serialized Content is Taking Over The World

October 08, 2015

In literature, a serial is a printed format in which a single larger body of work (often a work of narrative fiction) is published in sequential installments. It isn’t a new concept. Many believe serialization was made popular by Charles Dickens ...

Stories go viral with Wattpad’s Quote Art feature

July 24, 2015

Over 35 million quotes shared using the exclusive featureThe right words can stop you in your tracks. We return to beautifully written passages and re-read all the funny parts in our favorite stories. When words excite and move us, we want to tell ...

Wattpad launches Brand Stories

July 13, 2015

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Sprouting Emergent Behaviour

June 08, 2015

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Mary Meeker’s 2015 Internet Trends Report

June 03, 2015

This year marks the 20th anniversary for Mary Meeker’s annual report on Internet Trends. Since the mid-90s, Mary has provided key insights into the evolving Internet; earning her the title of "Queen of the Net." Her “must-read” report frequently ...

Dan Brown joins Wattpad

November 14, 2014

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Why Banned Books Week matters

September 26, 2014

In The Picture of Dorian Gray, Oscar Wilde writes, “The books that the world calls immoral are books that show the world its own shame.” All of this week we’ve been celebrating Banned Books: stories that have, at one time or another, been challenged ...

Gennifer Albin’s Crewel: Free on Wattpad

August 29, 2014

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