Wattpad today announced the launch of Wattpad Brand Originals, a new branded entertainment offering from Wattpad Brand Partnerships. Wattpad Brand Originals will develop branded TV series, films, podcasts, and digital media projects from hit Wattpad stories, allowing brands to tap into and collaborate with Wattpad’s world-famous long-form Influencers and global Gen Z community.

I wish I had written a blog post like the one you’re about to read when Ivan and I first started Wattpad 10 years ago. Although we shared our plan numerous times in bits and pieces, it was scattered across the internet, and very few people outside of the company had the complete picture.