Wattpad and Snapchat Partner to Promote Gen Z’s Love of Reading
The new “Share on Snapchat” button on Wattpad allows users to easily share what they’re reading with friends on Snapchat
Sharing Wattpad story recommendations is now easier than ever with the new “Share on Snapchat” feature, available on iOS and Android globally!
Connecting over stories is what makes Wattpad a special place for more than 90 million people around the world. In fact, it’s a core part of our vision as a company: to entertain and connect the world through stories.
That’s why we’re so excited to partner with Snapchat.
The “Share on Snapchat” feature is a great way to start a conversation, chat about your favorite characters, break down your favorite chapters, and discover new stories to read — all without ever leaving the Wattpad app.
Here’s how it works:
Open the app
Find your favourite story
Press the share button
Select “Snapchat Camera”
Personalize your Snap with captions, Bitmojis, stickers, Lenses and Filters
Post to your Story, send to friends and even add to Spotlight!
Wattpad has also created a custom Wattpad Lens, a fun way to explore new genres and share your love for Wattpad. To unlock the Wattpad Lens, subscribe to Wattpad on Snapchat (look for us in the search bar!), navigate to ‘Lenses’ and play with our custom Wattpad AR Lens. Then you’re ready to post!
This is all part of the exciting new partnership between Wattpad and Snapchat, allowing users to easily share what they’re reading, to discuss their favourite Wattpad stories with friends, and to have fun!
ABOUT WATTPAD
Wattpad’s vision is to entertain and connect the world through stories. A leading social storytelling platform and home to a community of more than 90 million people who spend over 23 billion minutes a month engaged in original stories, Wattpad has democratized storytelling for a new generation of diverse Gen Z writers and their fans. Alongside Wattpad WEBTOON Studios, the company’s TV, film, and publishing counterparts, Wattpad combines art and science to unearth incredible stories and cultivate the fandoms driving the future of entertainment. The company is proudly based in Toronto, Canada. Learn more at company.wattpad.com, or explore current openings to Work at Wattpad.