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The Grand Plan

2021 was truly a milestone year for Wattpad. We celebrated Wattpad’s 15th birthday and joined an incredible new family of brands with Naver and WEBTOON. As such, it’s a good time to reflect on The Master Plan and the progress we’ve made together.

As a reminder, I wrote the Master Plan in 2016 to coincide with Wattpad’s 10th birthday as a way to share my 10-year vision for the company.

I wish I had written something similar when Ivan and I started Wattpad in 2006. At the time, our plan was actually quite simple: We wanted to revolutionize how people discover, share, and connect through stories. Here’s how we initially did it:

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Wattpad WEBTOON Studios Doubles Down on Spanish-Language Content, Adding Two Massive YA Adaptations to its Growing Global Development Fund

Wattpad WEBTOON Studios, the fan-driven global entertainment and publishing arm for WEBTOON and Wattpad, announced today it is adapting Perfectos Mentirosos and Boulevard, two massively popular Spanish-language original stories from Wattpad. Alex Mírez’s 105-million read phenomenon, Perfectos Mentirosos, will be adapted as a series, and Flor M. Salvador’s 75-million read Boulevard will be developed as a feature film. The projects will be the first Spanish-language projects self-financed through Wattpad WEBTOON Studios’ Development Fund - created to strategically underwrite and fast-track development for incredible WEBTOON and Wattpad content with a built-in audience. 

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Popular Wattpad stories now available as Hindi audiobooks exclusively on Audible

Audible, a leading producer and provider of original spoken-word entertainment and audiobooks, and Wattpad, the global entertainment company and leading webnovel platform, today announced that popular Wattpad stories will be made available as Hindi audiobooks exclusively on Audible for all listeners absolutely free. The Hindi audiobooks will tap into the built-in fandoms on Wattpad and bring incredible stories to audiences on Audible’s India service

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Diversity & Inclusion at Wattpad in 2021

By Seema Lakhani, Chief Product Officer at Wattpad & General Manager of Wattpad Labs. In 2021, progressive voices around the world continued to shine a light on issues of injustice and oppression. As marginalized groups everywhere struggle for recognition, respect, and dignity, it’s more important than ever that Wattpad - a storytelling technology platform that represents all voices - is conscious and intentional about our approach to inclusion.

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Lionsgate Teams Up with Collective Pictures, Brightlight Pictures, and Wattpad WEBTOON Studios for Film Adaptation of Kate Marchant’s Hit Wattpad Romance “Float” Starring Robbie Amell and Andrea Bang

Lionsgate announced today that it is partnering with Collective Pictures, Wattpad WEBTOON Studios, and Brightlight Pictures on Float, based on Kate Marchant’s hit Wattpad romance of the same name. Andrea Bang (Kim’s Convenience, Luce) stars alongside Robbie Amell (The Flash, The Babysitter, The Duff), who is also producing.

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Screen Queensland and Wattpad WEBTOON Studios - Creative Teams Announced on Screen Adaptation Partnership

Screen Queensland together with Wattpad WEBTOON Studios, the fan-driven global entertainment and publishing arm for WEBTOON and Wattpad, today announced the Queensland creative teams selected to adapt two hit Wattpad stories for screens.

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Wattpad Names Jeanne Lam President

As President, Jeanne Lam will lead Wattpad through a period of explosive growth following its acquisition by South Korea’s NAVER earlier this year, strengthening the company’s commitment to helping writers build a global audience and earn a living from their work 

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Wattpad and WEBTOON Merge Studio Divisions to create Wattpad WEBTOON Studios, a Fully Funded, Fan-Driven Global Entertainment Powerhouse

Wattpad and WEBTOON today announced that the companies will merge their studio divisions to create Wattpad WEBTOON Studios. Leveraging the passionate global fandoms from WEBTOON and Wattpad’s combined audience of more than 166 million people, Wattpad WEBTOON Studios will create the world’s most innovative multi-format studio making global fan and data-driven TV shows, films, and books.

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